Mediacs underlying philosophy is that corporate Canada and the media community have a responsibility to help build media savvy children. The marketing community influences children's behaviour. To the corporate world, children are much more than just children; they're customers and big business.

Mediacs workshops represent an opportunity for corporations to help our financially strapped schools teach this very important life skill to children. Mediacs workshops attempt to make our children smarter, more literate consumers who will appreciate good products with responsible messages. A Mediacs partnership is ultimately a winning formula for children, schools and those corporations who appreciate the need to give something back to the children of our communities.

Corporate Sponsor

Mediacs would like to thank its corporate sponsor Unilever for its invaluable support and vision in supporting media literacy in our schools.

Material Support

Harrod and Mirlin/FCB Advertising
Media Buying Services
The Advertising Standards Council
Cossette Advertising
Young and Rubicam
Zeitguys Communication and Design

Content Support

Peter Mansbridge — CBC National News
Lynne Robson — CBC National News
Lloyd Robertson — CTV National News
Vince Carlin — Director, Ryerson School of Journalism
Media Awareness Network

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